Infield Systems' Business Strategy and Analysis team has been successful in advising a number of companies on potential expansion into new operational areas of the offshore oil, gas and associated marine industries, both by geography and by product or service. The team typically approach this from a demand and supply perspective, gauging potential demand for the client's products and services, the current competition within the prospective market, and finally, the dynamic relationship between the two. The team also reviews the socio-political climate, and raise any red flags where concerns are perceived. Finally, the team will often utilise their extensive network of industry contacts to provide customer feedback and market opinion.
A leading Asian fabrication yard was looking to increase its share in the Australasian offshore market; they came to the Business Strategy and Analysis team to gain an overview of the long-term prospects of the market, how their business model would fit the dynamics of the region, what risks, both socio-political and competitive needed to be considered, and whether a JV partner could be recommended. The team provided the following services: