Infield Systems' Oil and Gas Maps

Infield Systems' oil and gas maps show the infrastructure and activity for the offshore oil, gas, renewable energy and associated marine industries across specific regions. These oil and gas wall maps are distributed at many trade events, conferences and exhibitions throughout the year as well as through the Infield Shop and via the Folded Map Service. The oil and gas maps are produced using InfieldMaps online mapping and GIS system and include information from the Offshore Energy Database and forecast expenditure, analysis and commentary from Infield's OFFPEX Market Modelling and Forecasting System.

Infield Systems' range of oil and gas maps includes:

• Arctic Frontiers Oil and Gas Map
• Asia Pacific Oil and Gas Map
• Central Mediterranean and North Africa Oil and Gas Map
• Gulf of Mexico Oil and Gas Map
• Offshore Malaysia Oil and Gas Map
• Offshore Latin America Oil and Gas Map
• North Sea Oil and Gas Oil and Gas Map
• Norwegian, Baltic and Barents Seas Oil and Gas Map
• Offshore South and East Africa Oil and Gas Map
• Offshore West Africa Oil and Gas Map

Rolled and folded copies of the published maps can be purchased directly from the Infield Shop.

Within the wall maps, Infield Systems offers a number of marketing opportunities to companies who wish to promote their corporate branding, products, services and projects. For more information please see the home page for wall maps marketing opportunities.

Distribution Information

We aim for a 100% distribution of each map title during its two year shelf life. The advertisers’ voucher copy system accounts for up to 40% of each map’s print run and the rest are distributed by us through through exhibitions and conferences and the Infield Shop’s Rolled and Folded Map Service. To ensure successful management of the map distribution at each exhibition or event, a company director or senior manager is in attendance and at the end of each event any remaining map stock is packed away carefully and sent to the next event. Our team is taught to treat maps as “client property”. Map stocks are managed precisely so that we can optimise distribution across all relevant events. We have received many positive comments from booth neighbours about the amount of effort the team puts in on the booth. Managing 1,700 kilos of maps at a single event is hard work.

At exhibitions we distribute maps directly from our booth to visitors, exhibitors and delegates. To ensure we have good quality traffic we focus on: website search engine optimisation for each event we attend; we work closely with various exhibition organisers to gain suitable brand and product promotion opportunities as well as paying for targeted on-site advertising, sponsorship and branding and we also promote each map using email mailshots to our highly targeted distribution list. Indeed, at OTC 2014 in Houston we distributed 7,500 maps to booth visitors. When assessing the visitor demographic by job title relevance, 82% of the visitors captured using the officially supplied badge scanner were within our core job title requirement. However, when broadening this analysis to consider the identified type of companies, 62% were engineering, construction, contractor, service providers, 16% were oil company personnel, 13% were consultants and 4% from the financial sector – equating to 95% within our core requirement for visitors.

At the inaugural OTC Asia 2014 event in Kuala Lumpur our maps were so popular that we ran out of stock by 4pm on the first day! We estimated that, whilst we had stocks, we were giving out one of our maps every 10 seconds. At various conferences we include copies of the map in delegate bags, for example, the next edition of the Norwegian, Baltic and Barents Seas Map which is being published in August will be included in 1,500 delegate bags at the PILOT Share Fair being held in Aberdeen in November. We have a co-venture marketing agreement with the organisers of the Offshore Mediterranean Conference for a map insert in the delegate bag as well as other events such as Oil & Gas UK Conference and Events in South Africa.

Finally, we keep stocks of each map at both the London and Aberdeen offices and local clients are able to come and collect the maps direct from us to avoid incurring postage and packing charges. This has proved particularly popular in the Aberdeen office mainly due to its ideal location on Exploration Drive, within the oil and gas focused energy park.

With multiple distribution channels we make every effort to ensure that the distribution of each map is not only optimised but is accessible to the right markets. Each map will have an appropriately located launch exhibition in order to ensure that its target demographic is aware of its availability, for example, publication of the next edition of the Norwegian, Baltic and Barents Sea map is timed to coincide with Offshore Northern Seas in Stavanger.